SAG Strike Continues After AMPTP’s Horrifying AI Proposal

Key Takeaways:

– The AMPTP has presented a “final offer” to SAG-AFTRA regarding the use of AI in the entertainment industry.
– The offer includes a clause that would allow studios and streamers to secure AI scans of performers’ likenesses in perpetuity.
– SAG-AFTRA is opposed to this clause and is seeking compensation and consent for the re-use of AI scans.
– The current language in the offer would grant studios and streamers the right to use scans of deceased performers without consent from their estate or SAG-AFTRA.
– SAG-AFTRA considers this issue to be one of the main reasons they rejected the offer and went on strike.
– Negotiations are ongoing, and SAG-AFTRA is determined to secure a favorable deal.


Photo: David Livingston (Getty Images)

The AMPTP has doubled down on AI—a contentious issue within the ongoing SAG-AFTRA strike—with its latest “final offer” for the actors’ union.

In the battle surrounding the use of AI, which even President Biden has now sided on, things are heating up as the AMPTP continues to try and secure performers’ likenesses in perpetuity. The Hollywood Reporter was told by multiple union sources that SAG-AFTRA would not accept the AI clause included in the offer: “The Alliance of Motion Picture and Television Producers is seeking to secure AI scans for Schedule F performers—guild members who earn more than the minimum for series regulars ($32,000 per TV episode) and feature films ($60,000). The companies’ suggested clause would require studios and streamers to pay to scan the likeness of Schedule F performers. SAG-AFTRA is seeking to attach a compensation for the re-use of AI scans as AMPTP member companies would also need to secure consent from the performer. The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA.”

Basically, while actors are alive there’s some consent across the board, but that ends once they have died, allowing the studios complete ownership of their likeness—which is truly some ghoulish villainy right there.

“This is one of the biggest reasons SAG did not accept the ‘last, best and final’ offer from the AMPTP. We could not allow that language to stand,” a union source told THR. “This is massive. Every A-, B-, C-, D- and E-lister—all the higher-paid performers—who think this is a minimum wage strike, they must know they are in this fight. They have to realize that this is about protecting them. This is their strike now when they realize what’s on the line.”

As of Monday, SAG-AFTRA negotiators had responded to the AMPTP’s latest offer and sent the following message to the union:“Please know every member of our TV/Theatrical Negotiating Committee is determined to secure the right deal and thereby bring this strike to an end responsibly. There are several essential items on which we still do not have an agreement, including AI. We will keep you informed as events unfold.”

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AI Eclipse TLDR:

The Alliance of Motion Picture and Television Producers (AMPTP) has made a final offer to the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) union in the ongoing strike, focusing on the use of artificial intelligence (AI). The AMPTP is seeking to secure AI scans of guild members who earn more than the minimum for series regulars and feature films. However, SAG-AFTRA is opposed to the clause and wants to attach compensation for the re-use of AI scans, as well as the requirement of consent from performers. The current offer allows studios and streamers to use scans of deceased performers without consent from their estate or the union. SAG-AFTRA is determined to protect the rights of actors and has rejected the offer. Negotiations are ongoing, and the union is committed to securing a fair deal and ending the strike responsibly.