– Brian Cox, star of Succession, has joined other actors in speaking out against artificial intelligence (AI) in the entertainment industry.
– Cox equates using AI to replicate an actor’s likeness to “identity theft” and considers it a human rights issue.
– He expresses concern for young actors who may be pressured into giving away their rights and undergoing body scans.
– Hollywood actors have been on strike for over 100 days, demanding safeguards against AI and greater control over their own likeness.
– Actors want consideration and consent rights over how AI is used and fair compensation if they agree to its use.
– Cox criticizes the current practices in Hollywood and expresses his dissatisfaction with the deals offered to actors.
Succession star Brian Cox has joined the parade of actors fighting against artificial intelligence, calling it a “human rights issue.” Cox, who’s known for playing Logan Roy in the series, equated using AI to replicate an actor’s likeness as “identity theft” in an interview with Sky News this week, adding that he worries about young actors who may be primary targets.
“The younger actors are put in a situation where they’re told they have to do this and they don’t, but they don’t know that at the time, …” Cox told the outlet, referring to the increasingly common practice of studios pressuring actors to get body scans and sign away their rights.
“It doesn’t keep me up at night, but I am concerned about it and I want it to be sorted,” Cox said. “I think AI is a human rights issue. It’s not just a union issue. It’s actually an identity theft. And it’s very, very prevalent at the moment.”
Hollywood actors have been on strike for more than 100 days as they fight to have safeguards against artificial intelligence, arguing that it poses a threat to their job security and control over their own likeness. Actors want their new union contracts to give them consideration and consent rights over how AI is used and adequate compensation if they decide to give producers the go-ahead.
Staying true to his character, Cox concluded in his interview that what’s happening in Hollywood has “been pretty horrendous.” He continued: “And then the deal, you know, we give you $50 or £50 to have you in perpetuity well, basically, I’d have told them to f*** off.”
AI Eclipse TLDR:
Succession star Brian Cox has joined other actors in the fight against artificial intelligence (AI), calling it a “human rights issue.” Cox expressed concern about the use of AI to replicate an actor’s likeness, referring to it as “identity theft.” He also highlighted the pressure put on young actors to undergo body scans and sign away their rights. Hollywood actors have been on strike for over 100 days, demanding safeguards against AI and the right to control their own likeness. Cox concluded that the current situation in Hollywood is “pretty horrendous” and expressed his desire for the issue to be resolved.