YouTube lets you create AI music that sounds like Charli XCX (with permission)

Key Takeaways:

– YouTube is allowing creators to generate AI-generated music for their Shorts feature.
– The AI-generated music is created in the style of popular artists such as Charli XCX, Troye Sivan, and John Legend, with their permission.
– Creators can type an idea for a song and select an artist, whose voice will be AI-generated into the track.
– The feature is part of YouTube’s Music AI Incubator partnership with Universal Music Group.
– YouTube has published AI music principles to ensure responsible use of AI in music creation.
– The Shorts feature is a smart move as other platforms like Spotify are removing AI-generated songs due to copyright concerns.
– YouTube will require creators to label videos made with generative AI and artists can request the removal of deepfaked content and AI-generated music without their consent.
– YouTube is also working on developing more music AI tools.
– Licensing deals like this provide comfort for artists in the AI-generated music space.
– HYBE chairman Bang Si-Hyuk believes AI-generated music is the future.

Mashable:

YouTube is letting you make your own AI-generated music that sounds pretty damn similar to leading pop artists — with their permission.

Announced Thursday, the Google-owned video streaming platform is letting creators generate unique “Dream Tracks” for their Shorts in the style of Charli XCX, Troye Sivan, John Legend, Demi Lovato, Charlie Puth, Papoose, Sia, T-Pain, and Alec Benjamin, all with the agreement of the artists themselves.

To create a track, creators can type an idea for a song into the creation prompt, select one of the above artists, whose voice will be AI generated into the track.

“When I was first approached by YouTube I was cautious and still am, AI is going to transform the world and the music industry in ways we do not yet fully understand,” said Charli XCX in a press statement. “This experiment will offer a small insight into the creative opportunities that could be possible and I’m interested to see what comes out of it.”


Credit: YouTube

The Shorts feature comes as no real surprise, considering Google announced its Music AI Incubator, a partnership with Universal Music Group, in August, and the licensing of artists’ voices for AI-generated music projects with YouTube. It was announced alongside the publication of YouTube’s AI music principles, which promise to “embrace it responsibly together with our music partners.”

Keeping the feature specifically for Shorts is a smart move, considering platforms like Spotify are removing thousands of AI-generated songs — and Universal had previously called for streaming services to crack down on AI-generated music due to copyright concerns.

The news also comes just two days after YouTube said it soon require creators to label whether a video was made with generative AI, or risk receiving fines, having their content removed, or being suspended from the YouTube Partner Program — and importantly, artists themselves will be able to request the removal of deepfaked content and AI-generated music uploaded without their consent.

As well as the Dream Tracks released today, YouTube said it was working with “on a set of music AI tools” with its Music AI Incubator, set for testing later this year: “Imagine being able to more seamlessly turn one’s thoughts and ideas into music; like creating a new guitar riff just by humming it or taking a pop track you are working on and giving it a reggaeton feel. We’re developing prospective tools that could bring these possibilities to life.”

It’s eggshell territory, the AI-generated music space, with possible controversy around every corner. But with major labels in direct conversation with tech platforms, licensing deals like these could at least bring a slice of comfort for the artists themselves. Is AI-generated music the future? For one, HYBE chairman Bang Si-Hyuk thinks so.


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AI Eclipse TLDR:

YouTube is now allowing creators to generate AI-generated music that sounds similar to popular artists, with the artists’ permission. This feature, called “Dream Tracks,” is available for use in YouTube Shorts and includes the styles of artists such as Charli XCX, Troye Sivan, John Legend, and more. To create a track, creators can input an idea for a song and choose one of the listed artists, whose voice will be AI-generated into the track. YouTube’s Music AI Incubator, a partnership with Universal Music Group, was announced in August and includes licensing agreements for AI-generated music projects. The platform is also working on additional music AI tools that will allow creators to seamlessly transform their ideas into music. This move comes after YouTube announced that creators will soon have to label whether their videos were made with generative AI and artists will have the ability to request the removal of AI-generated music uploaded without their consent. The AI-generated music space is still controversial, but licensing deals with major labels could offer some comfort to artists.