CES 2024: How to watch as Nvidia, Samsung and more reveal hardware, AI updates

Key Takeaways:

– CES 2024 is an opportunity for startups to capture attention while bigger budget announcements are made by companies like Samsung, Sony, and Nvidia.
– TechCrunch will be covering CES 2024 and focusing on startups that might become headlining acts in the future.
– The public CES show floor will open on January 9 and run through January 12.
– AI will be a major theme throughout CES 2024.
– Nvidia will focus on AI and content creation during their kickoff address.
– LG will showcase updates on its OLED TV lineup and discuss home, mobility, and AI.
– Asus will reveal a new dual-screen laptop design.
– Honda will reveal a new EV series and potentially provide more details on its partnership with Sony.
– Hyundai will update its Supernal eVTOL and discuss sustainability, software, and AI.
– Samsung will focus on AI applications in various product lines.
– Sony will highlight the use of its technology in film and gaming.

TechCrunch:

CES 2024 will be here before we know it, taking over Las Vegas with throngs of crowds, booths full of products and a lot of companies making claims about how AI is improving their offerings. As noted in our CES preview, though the conference has had its ups and downs of late, it’s increasingly become an opportunity for startups to capture attention while all eyes are drawn to the bigger budget announcements from the likes of Samsung, Sony and Nvidia.

TechCrunch will be on the ground at CES 2024 throughout the event next week, with a particular focus on those startups that might just be headlining a big livestream of their own in a couple years. You can follow along with our team’s CES coverage across the site and social handles here, but let’s cut to the chase, since we all know those big-name events still matter.

Monday, January 8 will give consumer tech and transportation aficionados plenty to watch starting at 8 a.m. PT / 11 a.m. ET, with many of the highest-profile press conferences being livestreamed to the public as has become the norm. These events will set the stage for the public CES show floor opening January 9 and running through January 12.

As you’ll see in the rundown below, AI will be the big through-line running across almost all of the big events, as CES 2024 marks the first iteration of the event fully in the new AI-centric era.

We’ll keep this list updated as the big day draws closer and as schedules change, but for now, these are the big-ticket companies looking to make a big splash before the convention doors open and CES 2024 begins for in-person attendees Tuesday.

Nvidia

8 a.m. PT / 11 a.m. ET

CES is wasting no time in getting to one of the main events. Nvidia is coming into the event riding high on its recent AI-fueled growth. So it’s no surprise Nvidia promises a focus on AI and content creation during their kickoff address at CES.

LG

8 a.m. PT / 11 a.m. ET

At the same time, LG will be showcasing its own updates, though they have already shown part of their hand by releasing the details on its new OLED TV lineup, featuring AI processors it claims will significantly improve visual and audio fidelity over prior models. LG will also feature updates on home, mobility and, you guessed it, AI in its CES event.

Asus

9 a.m. PT / noon ET

Asus takes the prize for most hyperbolic CES teaser, as it sets out to put viewers “in search of incredible transcendence.” That’s one way of framing the formal reveal of what Asus already showed to be a new dual-screen laptop design.

Honda

10:30 a.m. PT / 1:30 p.m. ET

Honda’s been pretty clear about what to expect from its CES event this year: the reveal of a new EV series, complete with a purple-tinted tease of its form factor. Will that coincide with more details on Honda’s partnership with Sony for the Afeela brand revealed at CES 2023? Time will tell.

Hyundai

1 p.m. PT / 4 p.m. ET

Hyundai’s most attention-grabbing reveal looks to be an update on its Supernal eVTOL (electric vertical takeoff and landing vehicle), which was first showcased back at CES 2020. In addition to its CES kickoff, Hyudai is hosting separate events Tuesday focused solely on the eVTOL concept and its vision for mobility hubs for these flying vehicles to actually take off and land from. Beyond its aerial ambitions, Hyundai will be talking about sustainability, software and of course, AI in a stream that’s planned for, but not yet public on their YouTube channel.

Samsung

2 p.m. PT / 5 p.m. ET

If you’re looking for phone news from Samsung, you’ll have to wait until January 17, when their next Unpacked event will kick off. As has been the case for several years, Samsung will focus on the rest of their product lines at CES 2024.

And those products are about to get the AI push, if their press conference title “AI for All: Connectivity in the Age of AI” wasn’t enough of a signal. Samsung has already revealed some AI applications in the kitchen and in its updated robot vacuum lineup, with more expected from its CES event being livestreamed via their newsroom site.

Sony

5 p.m. PT / 8 p.m. ET

Witnessing the Ghostbusters logo wearing a VR headset is just the kind of corporate synergy CES is made for. Sony has highlighted the use of its technology within its film and gaming efforts at past CES events, and by focusing on “Powering Creativity with Technology,” that looks to be the same at CES 2024.

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AI Eclipse TLDR:

CES 2024 is set to take place in Las Vegas, featuring a multitude of companies showcasing their products and making claims about how AI is improving their offerings. While the conference has had its ups and downs, it has become an opportunity for startups to capture attention alongside bigger budget announcements from companies like Samsung, Sony, and Nvidia. TechCrunch will be present at CES 2024, with a focus on startups that may headline their own livestreams in the future. The conference will kick off on January 8 with livestreamed press conferences, followed by the public CES show floor opening on January 9. AI will be a prominent theme throughout the event, as CES 2024 marks the first iteration of the event fully in the new AI-centric era. Some of the notable companies making big splashes at CES 2024 include Nvidia, LG, Asus, Honda, Hyundai, Samsung, and Sony. Nvidia will focus on AI and content creation, while LG will showcase updates on its OLED TV lineup and other AI-related developments. Asus will reveal a new dual-screen laptop design, and Honda will unveil a new EV series. Hyundai will provide an update on its Supernal eVTOL (electric vertical takeoff and landing vehicle) and discuss sustainability, software, and AI. Samsung will focus on AI in their product lines, and Sony will highlight the use of technology in film and gaming.