Flavrs, a shoppable video app for foodies, launches a new takeout feature and AI-powered recommendations

Key Takeaways:

– Flavrs is an iOS app that allows users to discover recipes and shop for ingredients.
– The app features a TikTok-like interface with videos from top chefs and creators.
– Users can buy ingredients directly from the app through an integration with Instacart.
– Flavrs has raised $7 million in seed funding from investors and celebrity chefs.
– The app is introducing a new takeout feature, allowing users to order food from restaurants.
– Flavrs has partnered with OpenAI for AI-powered recommendation systems.
– The integration with OpenAI allows for personalized video content across various food categories.
– The app’s user base and community of creators have experienced significant growth.
– Flavrs aims to connect high-quality food content with real-life experiences and commerce.
– The long-term vision is to become the go-to platform for food content and commerce worldwide.

TechCrunch:

Flavrs, an iOS app that lets foodies discover recipes and and then shop for ingredients, is introducing a new takeout feature and AI-powered recommendation systems thanks to a custom integration with OpenAI. The app features a TikTok-like interface that displays videos from top chefs and creators. If you see a dish that you like, you can buy the ingredients to make it without leaving the app via an integration with Instacart.

Founded by YouTube’s former global head of creator marketing Alejandro Oropeza and former Google engineer François Chu, Flavrs launched in September 2022. The startup has raised $7 million in seed funding from Andreessen Horowitz, Wellington Access Ventures and celebrity chefs.

With these new changes, Flavrs is moving beyond simply being an app that lets you discover shoppable recipes, to an app that also lets you discover food and then order it. If you come across a video from a restaurant and want to place a takeout order, Flavrs will send you to Uber Eats and other delivery providers to fulfill your order.

“Imagine watching all the best food videos and being able to shop for everything you see — ingredients, takeout, all of it,” Oropeza told TechCrunch. “That means getting the ingredients from Instacart, the takeout from Uber Eats and buying your favorite chef-approved pans, knives, etc., all in one place.”

Image Credits: Flavrs

As for the new AI-powered recommendation systems, the startup has launched a custom integration with OpenAI that will allow video content from creators on the app to be personalized to users across 30+ food categories, including cuisine, technique, allergens, complexity of preparation, dietary restrictions, cook time, and more.

Oropeza explained that when creators upload their content onto the platform, they drag and drop their videos and then add their plain text recipes.

“Flavrs has an industry-first feature that takes these plain-text recipes and through our proprietary integration with OpenAI, turns them into ‘smart’ videos that can be shoppable, cookable and fully understood by our systems as food rather than just video — allowing the content to then be recommended to users in unique and personal ways,” Oropeza said. “This feature also makes creators’ lives easier. Instead of a creator spending hours tagging and filtering their own content, AI does it for them in a matter of seconds.”

Oropeza says that the custom integration takes what was previously just a bunch of text and turns it into personalized and engaging content that suits each viewer’s preferences.

Since launching from stealth last year, Flavrs’ user base has grown 80x, while the app’s community of creators has grown 8x in the past three months.

In terms of the future, Oropeza says Flavrs wants to connect high-quality food content to real-life experiences and commerce and “connect the world through food.”

“As things scale, our vision is to become the category-defining food content and commerce experience for the 500M+ people around the world who live to eat,” Oropeza said. “In doing so we will provide a platform for the best chefs, food content creators and local restaurants to connect with highly engaged audiences around the world in a mutually beneficial ecosystem.”

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AI Eclipse TLDR:

Flavrs, an iOS app designed for food enthusiasts, is expanding its features by introducing a new takeout option and AI-powered recommendation systems through a custom integration with OpenAI. The app showcases videos from top chefs and creators in a TikTok-like interface, allowing users to discover recipes and shop for ingredients without leaving the app via an integration with Instacart. Flavrs, founded by Alejandro Oropeza, YouTube’s former global head of creator marketing, and François Chu, a former Google engineer, launched in September 2022 and has raised $7 million in seed funding. With the addition of the takeout feature, users can now order food directly from restaurants featured in the app, with Flavrs connecting them to delivery providers like Uber Eats. Additionally, the app has integrated OpenAI’s technology to provide personalized recommendations across over 30 food categories, including cuisine, technique, allergens, and dietary restrictions. The AI system transforms plain-text recipes into “smart” videos that are fully understood by the app, enhancing the user experience and simplifying content filtering for creators. Since its launch, Flavrs has experienced significant growth, with an 80x increase in its user base and an 8x increase in its community of creators over the past three months. The app’s future plans include connecting high-quality food content to real-life experiences and commerce, aiming to become the go-to platform for food enthusiasts worldwide.