– Instagram is adding a new feature that allows users to create custom stickers for their Reels and Stories using AI.
– The stickers can be created by uploading photos or videos from your phone’s Camera Roll or choosing from eligible media on Instagram.
– The AI model allows users to “cut out” any object within an image with a click, similar to Apple’s image cutout feature.
– Users can manually select the sticker’s subject if the AI gets it wrong or if they want to make adjustments.
– The new custom AI stickers can be accessed through a “Create” option under the sticker search entry box.
– This custom sticker feature is different from the previously launched AI stickers that generate stickers from text prompts.
– Alongside the custom stickers, Instagram introduced other creator-focused features such as “undo” and “redo” options for Reels, new video editing tools, and a Media Clip hub for creating memes.
– The company also added new photo filters for Posts, 10 new text-to-speech voices, six new text fonts and styles, and support for outlines.
– Instagram made tweaks to other features, including improved audio browsing and searching capabilities in the Camera Roll, and a streamlined view of Drafts.
– A new Reels metric called “Replays” has been added to track video performance, which will be combined with “Initial Plays” to provide a total “Plays” figure.
– The new features are rolling out on Instagram starting today.
Alongside a bevy of creator updates, Instagram is adding a new feature that will allow users to create custom stickers for their Reels and Stories using AI. Driven by Meta’s Segment Anything AI model, the stickers can be created by uploading your own photos or videos from your phone’s Camera Roll, or choosing from eligible photos and videos on Instagram.
The AI model lets you “cut out” any object within an image with a click, which is similar to the image cutout feature that debuted with Apple’s launch of iOS 16. In iMessage, Apple also allows you to make your own stickers — like a sticker of your favorite pet — by touching and holding on the subject of the photo which then lifts it away from the background.
Meta’s custom Instagram stickers work much in the same way. When you point the app to a given piece of media, it will automatically highlight the photo’s subject for you. But if the AI gets it wrong or you want to tweak the sticker a bit, you can also choose to select the sticker’s subject manually. You then tap “Use Sticker” to add the saved sticker to your Reel or Story.
Users will be able to access the feature from a new “Create” option under the sticker search entry box next to Poll, Add Yours, Quiz, and others.
Note that this custom sticker is different from the previously launched AI stickers that let users enter text to automatically create a sticker using prompts. The company demoed that technology at its Meta Connect event in September, which is powered by its new foundational model for image generation, Emu. Meta CEO Mark Zuckerberg showed off the functionality by typing out crazy ideas like “Hungarian sheepdog driving a 4×4,” for example. That feature has steadily rolled out to English-language users over the month following the event.
The new custom AI stickers arrived alongside a range of other creator-focused features for Instagram and Reels, including new “undo” and “redo” features for Reels; new tools to scale, crop, and rotate individual clips; and access to a new Media Clip hub for making memes by adding clips with audio to your Reels.
Surprisingly, the company also added new photo filters for Posts, too — a feature that once defined Instagram in its early days, but has since been put on the backburner as the social media app chased video, Stories, and Reels. The filters include both those offering “subtle color edits” and those for more “expressive styles,” Instagram said in a blog post.
The company also added 10 new English text-to-speech voices (in select countries), six new text fonts and styles, and support for outlines.
Instagram tweaked other features, as well, including by adding new ways to seek out trending audio or access the audio browser from the top of the Camera Roll, and a streamlined view of Drafts, where you can rename Drafts and schedule them. You can also now zoom and search your Camera Roll as you look for the photos and videos you want to use.
For creators tracking metrics, Instagram and Facebook are adding a new Reels metric called “Replays,” which will now be combined with “Initial Plays” to provide a total “Plays” figure. This figure is juicing Reels’ numbers a bit as a user watching a Reel twice or more is still only one user — but the “Initial Plays” figure will still help creators understand their reach in terms of individual users. Later, Meta says creators will be able to see how many people are watching their Reel in an interactive real-time Retention Chart.
The new features are rolling out starting today on Instagram, but you may not immediately see them as updates can take a few days to reach the full Instagram audience.
AI Eclipse TLDR:
Instagram is introducing a new feature that allows users to create custom stickers for their Reels and Stories using artificial intelligence (AI). Powered by Meta’s Segment Anything AI model, the stickers can be created by uploading photos or videos from a user’s Camera Roll or choosing from eligible media on Instagram. The AI model enables users to “cut out” objects within an image with a single click. If the AI’s selection is incorrect or needs adjustments, users can manually select the subject of the sticker. The feature can be accessed through the “Create” option under the sticker search entry box. In addition to custom stickers, Instagram has introduced several other creator-focused features, including new tools for Reels, photo filters for posts, and text-to-speech voices. Instagram and Facebook have also added a new Reels metric called “Replays” to provide a total “Plays” figure. These updates are rolling out on Instagram starting today.