Shopify is rolling out an AI-powered image editor for products

Key Takeaways:

– Shopify is releasing new features for its Winter Edition rollout, including an AI-powered media editor, improved semantic search, and better merchandising tools.
– The AI-powered media editor allows merchants to enhance product images by selecting a style or generating a new background. It can also remove unwanted backgrounds.
– Shopify is rolling out a semantic search feature that goes beyond matching keywords to provide more accurate results.
– Merchants can now showcase different variants of a product using the product creation and classification tool, which supports 2,000 variants.
– Shopify has launched a new app for combined listings, allowing sellers to maintain unique descriptions, galleries, and URLs for different variants.
– Shopify is introducing headless storefronts for B2B merchants, allowing them to use custom front-end solutions while accessing Shopify’s backend APIs.
– Shopify’s Q3 2023 revenue was $1.7 billion with a 25% year-on-year growth. In June 2023, the company laid off 20% of its staff and sold its logistics business to Flexport.

TechCrunch:

Commerce platform Shopify is releasing new features for its Winter Editon rollout including an AI-powered media editor to enhance product images, improved semantic search, and a better way for merchants to showcase different variants of a product.

Many companies including Meta, Google, and Amazon have allowed advertisers to generate backgrounds using generative AI since last year. Similarly, Shopify wants to help merchants edit their product images’ backgrounds and scenes using this tech. In the Magic Media Editor, merchants can select a type from seven styles — Minimal, Vibrant, Natural, Urban, Regged, Refined, and Surreal — or type a prompt to generate a new background.

Apart from this, merchants can match an image’s background style with an existing image to maintain brand consistency. The tool can also remove unwanted backgrounds from the images.

Shopify has experimented with generative AI-based tools for merchants in the past. Last June, it launched the Sidekick bot to help merchants navigate different parts of the platform.

The company is also rolling out a semantic search, which goes beyond matching keywords from the search query. For example, a customer can ask a query like “warm clothes for winter” to get various results of thermal wear.

Shopify is also rolling out tools for better merchandising, so merchants can showcase different variants of a product. The company said that based on the change of variables, the product creation and classification tool supports 2,000 variants.

The company has also launched a new app for combined listings to manage that. The app, available for Shopify Plus customers, allows sellers to maintain unique descriptions, galleries, and URLs for different variants of products.

Merchants can add parameters like different colors, materials, and specific activities to target different audiences Image Credits: Shopify

Additionally, Shopify is launching headless storefronts — where businesses can use different custom front-end solutions while using Shopify-specified APIs to access backend — for B2B merchants.

Shopify raked in $1.7 billion in revenue with a 25% year-on-year growth for Q3 2023. The company laid off 20% of its staff (more than 2,000 people) in June 2023 and sold its logistics business to Flexport in exchange for 13% stock.

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AI Eclipse TLDR:

Shopify, the commerce platform, is introducing new features as part of its Winter Edition rollout. These features include an AI-powered media editor that enhances product images, improved semantic search, and a better way for merchants to showcase different variants of a product. The AI-powered media editor allows merchants to edit the backgrounds and scenes of their product images using generative AI technology. Merchants can select from seven different styles or generate a new background by typing a prompt. The tool also allows merchants to match the background style of an existing image to maintain brand consistency and remove unwanted backgrounds. Additionally, Shopify is rolling out a semantic search that goes beyond keyword matching, enabling customers to get more accurate results based on their queries. The company is also introducing tools for better merchandising, allowing merchants to showcase different variants of a product. Shopify’s product creation and classification tool supports 2,000 variants based on the change of variables. The company has also launched a new app for combined listings, which allows sellers to maintain unique descriptions, galleries, and URLs for different variants of products. Furthermore, Shopify is launching headless storefronts for B2B merchants, providing businesses with the flexibility to use custom front-end solutions while accessing the Shopify backend through APIs. In terms of financial performance, Shopify generated $1.7 billion in revenue with a 25% year-on-year growth for Q3 2023. The company had previously laid off 20% of its staff and sold its logistics business to Flexport in exchange for 13% stock.