Amazon’s new AI image generator might finally mean the end of boring ads

Key Takeaways:

– Amazon has developed an AI art generator to enhance ad performance on its platform.
– The tool allows advertisers to generate lifestyle-led backgrounds for product shots, adding a real-world flavor to the images.
– This feature aims to engage customers and increase click-through rates.
– Advertisers can select their product and generate a set of lifestyle and brand-themed imagery.
– Text prompts can be used to make changes to the images, and multiple versions can be generated for testing and optimization.
– According to Amazon, appealing visual assets have been a challenge for some advertisers.
– The genAI tool is currently being rolled out to select advertisers, with plans for future expansion.

TechRadar:

In a bid to boost ad performance, Amazon has unveiled its very own AI art generator

It’s not quite ‘kettle and toaster set in the style of Van Gogh’ stuff. But, the new tool will let advertisers on the site generate lifestyle-led backgrounds for product shots. No more dodgy Photoshop jobs or painful plain white backgrounds.

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AI Eclipse TLDR:

Amazon has introduced an AI art generator tool for advertisers on its platform. The tool allows advertisers to generate lifestyle-led backgrounds for product shots, providing a more engaging visual experience for customers. The tool aims to maximize impact and minimize effort for advertisers, streamlining content creation and eliminating the need for real-world locations and photography setups. According to Amazon, using the AI-generated backgrounds can increase click-through rates by up to 40% compared to standalone product shots. The genAI tool is currently being rolled out to select advertisers, with plans for expansion in the future.