AMD’s most exciting mobile Ryzen launch in 2023 was about how powerful its XDNA 2 NPU will be — a 300% improvement in AI performance is a game changer

Key Takeaways:

– AMD has started shipping nine new mobile processors in its 8040 series, called “Hawk Point.”
– The Hawk Point processors are a stepping stone to the upcoming Strix Point series, which will launch in 2024 and feature a next-generation NPU for generative AI.
– The Phoenix series delivers 10 NPU TOPS, while Hawk Point adds a more powerful NPU with 16 NPU TOPS.
– Strix Point promises more than 3x generative AI NPU performance compared to Phoenix, thanks to the new XDNA 2 technology.
– Hawk Point is significantly faster than the previous generation, with improvements of up to 40% on Llama 2 and Vision Models.
– The AI focus highlights AMD’s commitment to transformative technology and its comprehensive AI-hardware product line.
– AMD has launched a global competition on Hackster.io to encourage developers to create innovative applications using its AI hardware, with a total cash prize of $155,000.
– The competition, called the AMD Pervasive AI contest, has three categories and four product ranges, with winners announced in July 2023.

TechRadar:

AMD has announced it has started shipping nine new mobile processors as part of its 8040 series* dubbed “Hawk Point”, just nine months after its did so with the 7040 “Phoenix” series but that’s not the biggest news from yesterday’s announcement. 

Hawk Point looks like a mere stepping stone to Strix Point, which will launch in less than a year (shipping in 2024) and will feature a “next generation NPU for generative AI”.

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AI Eclipse TLDR:

AMD has announced the release of nine new mobile processors as part of its 8040 series, called “Hawk Point.” These processors come just nine months after the release of the 7040 series, known as “Phoenix.” However, the real highlight of the announcement is the upcoming launch of the Strix Point series in 2024, which will feature a next-generation NPU for generative AI.

Compared to the Phoenix series, the Hawk Point processors offer significant improvements in performance. The Phoenix series delivers 10 NPU TOPS with a total of 33 TOPS, while the Hawk Point series features a more powerful NPU that is 60% faster and offers 16 NPU TOPS/39 Total TOPS. The Strix Point series is expected to provide over 3x the generative AI NPU performance of the Phoenix series, thanks to the new XDNA 2 technology.

The focus on AI in these processors showcases AMD’s commitment to innovation and transformative technology. The company aims to provide powerful AI-hardware solutions across various sectors, from data centers to end-users and edge computing.

Interestingly, gaming was not highlighted in the announcement, with creative applications like Davinci Resolve, Premiere Pro, and Boris FX taking center stage. AMD has also launched a global competition on Hackster.io to encourage developers to create innovative applications using its AI hardware. The AMD Pervasive AI contest offers a total cash prize of $155,000 and closes on May 31st, 2024.

It is worth noting that AMD has not confirmed whether the Ryzen 9 8940H CPU is part of the announcement.