– Apple is rumored to be developing a next-gen Siri assistant with on-device AI capabilities.
– The new Siri is expected to be unveiled at WWDC 2024 and will be standard on iPhone 16 models and onwards.
– This suggests that older iPhones may not be able to access the most powerful features of the new Siri.
– Samsung has also revealed its on-device AI called Gauss and plans to integrate it into its Galaxy AI phones.
– On-device AI offers privacy benefits as the data never leaves the device.
– The development of on-device AI could be the next big differentiator for smartphone companies like Apple and Samsung.
– The new Siri could potentially offer improved usefulness, reliability, and conversational abilities.
The speculation comes from the well-known leaker Revegnus on X (formerly Twitter), who claims that “Apple is currently using LLM [large language model] to completely revamp Siri into the ultimate virtual assistant” and that “the first product is expected to be unveiled at WWDC 2024”.
According to the leaks, Apple is preparing to develop Siri “into Apple’s most powerful killer AI app” and plans “for it to be standard on the iPhone 16 models and onwards”. This suggests that a next-gen Siri may need new dedicated hardware, which could leave older iPhones unable to access its most powerful features.
Current iPhones like the iPhone 15 Pro already have powerful chips like the A17 Pro, which are capable of powering some AI-powered tasks. The forthcoming Journal app, for example, is coming to iOS 17 soon and “uses on-device machine learning to create personalized suggestions to inspire a user’s journal entry”, according to Apple.
But the suggestion from these new rumors is that Apple is planning to give Siri a much bigger overhaul with more far-reaching powers. And this is backed up by Samsung‘s recent musings about Galaxy AI, which suggest that on-device AI will be the next big smartphone battleground in 2024.
Samsung just revealed an on-device LLM called Gauss, and says that a new ‘AI Live Translate Call’ feature will soon “give users with the latest Galaxy AI phone a personal translator whenever they need it”. This will be integrated into your compatible phone’s native call feature and will apparently serve up real-time audio and text translations.
That sounds pretty similar to iOS 17’s Live Voicemail feature, but the wider point is that Samsung is planning to go big with on-device AI, because it means “private conversations never leave your phone”. And as these new rumors suggest, a similar approach for a new Siri would chime very nicely with Apple’s strong focus on privacy.
The next big smartphone battleground
Rumors that Apple is planning to reboot Siri with on-device AI may still be in their early stages, but they also make a lot of sense – and with Samsung recently going public with its new Gauss LLM, a launch for Apple’s new voice assistant at WWDC 2024 doesn’t sound far-fetched.
Plateauing hardware advances are one of the big reasons behind resulted in plummeting smartphone sales, which means Apple and Samsung are looking for a new differentiator. Cameras were once that feature, but now that the best camera phones are hitting peak evolution, it seems that on-device AI could be the next carrot to convince us to upgrade.
As Samsung has said, on-device AI – rather than cloud-based alternatives – offer a big privacy benefit compared to the likes of ChatGPT, as the data (in theory) never leaves your device. That means the main benefits of large language models – quickly summarizing data, understanding natural language, and generating data from prompts – can be applied to the sensitive data on our phones.
Exactly what these new powers will allow us to do on our phones is something we’ll hear a lot more about in 2024. But if it makes Siri a more useful, reliable and conversational voice assistant, that would be a great start.
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AI Eclipse TLDR:
According to recent rumors, the iPhone 16 may feature on-device AI as its biggest new feature. Leaker Revegnus claims that Apple is using a large language model (LLM) to completely revamp Siri into the ultimate virtual assistant, with the first product expected to be unveiled at WWDC 2024. Apple apparently plans to develop Siri into its most powerful killer AI app, which would be standard on the iPhone 16 models and onwards. This suggests that a next-gen Siri may require new dedicated hardware, potentially leaving older iPhones unable to access its most powerful features.
While current iPhones like the iPhone 15 Pro already have powerful chips capable of powering some AI-powered tasks, the leaks suggest that Apple is planning a bigger overhaul for Siri with more far-reaching powers. This aligns with Samsung’s recent plans for on-device AI, indicating that it will be the next big smartphone battleground in 2024. Samsung recently revealed an on-device LLM called Gauss and introduced an AI Live Translate Call feature that will provide real-time audio and text translations on compatible phones.
On-device AI offers a privacy advantage compared to cloud-based alternatives, as the data never leaves the device. This aligns with Apple’s strong focus on privacy. The rumors about Apple rebooting Siri with on-device AI make sense in the context of plateauing hardware advances leading to plummeting smartphone sales. Both Apple and Samsung are searching for new differentiators, and on-device AI could be the next feature to convince users to upgrade. The exact capabilities of the new Siri are yet to be revealed, but if it makes Siri a more useful, reliable, and conversational voice assistant, it would be a significant improvement.