Getty Images’s new iStock AI art tool really doesn’t want your business to get sued

Key Takeaways:

– Getty Images has launched a new generative AI art tool called Generative AI by iStock.
– The tool is aimed at advertisers, marketers, and small businesses.
– It is powered by Nvidia Picasso and uses an extensive media library to make image creation easy and affordable.
– The tool promises commercially safe text-to-image generation, with each image featuring legal coverage up to $10,000.
– iStock has been transitioning to a creative hub and the AI tool adds to its offerings.
– The tool is designed to guard against generations of known copyrighted elements.
– It aims to provide an easy and affordable option for businesses to use AI in their creative process.
– The tool is supported in over 75 languages.
– Users will need to pay $15 per 100 generations to access the tool.

TechRadar:

Getty Images is ringing in the new year with a new generative AI art tool specifically aimed at advertisers, marketers, and small businesses. 

At CES 2024, the company announced Generative AI by iStock (if the name iStock is familiar, it’s another Getty-owned stock photo site). Powered by Nvidia Picasso and fuelled by an extensive media library, the new tool is designed to make image creation easy and affordable, the company claimed. 

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AI Eclipse TLDR:

Getty Images has unveiled Generative AI by iStock, a new AI art tool aimed at advertisers, marketers, and small businesses. The tool, powered by Nvidia Picasso and fueled by an extensive media library, aims to make image creation easy and affordable. It also promises commercially safe text-to-image generation, with each image featuring legal coverage up to $10,000. This feature, along with the inclusion of a light online photo editor, positions iStock as a creative hub in a competitive market. The tool has been engineered to guard against copyrighted elements, making it more attractive to businesses cautious about AI-generated imagery. Getty Images’ VisualGPS research shows that 42% of SMBs and SMEs already use AI-generated content for their marketing efforts. Generative AI by iStock offers an easy and affordable option for businesses to incorporate AI in their creative process while ensuring legal protection. Users can access the tool by paying $15 per 100 generations, with each generation producing four commercially safe images that can be downloaded and licensed. The platform supports over 75 languages.