Google’s Gemini AI is going to try and help build better online ads

Key Takeaways:

– Google plans to use its Gemini AI platform to revolutionize online advertising for businesses.
– The use of generative AI aims to enhance the effectiveness and cost efficiency of adverts.
– Google has launched a new conversational experience in Google Ads for UK and US customers.
– The conversational input allows for a more natural and streamlined ad creation process.
– Small business advertisers using the conversational experience are more likely to publish successful search campaigns.
– The tool will be rolled out to more customers in the coming weeks and months.
– Google has implemented invisible watermarking technology to identify AI-generated images.
– Google’s use of AI in its Ads business has raised questions, as it was speculated that layoffs were a result of AI efficiency.
– Google states that the layoffs were part of its normal hiring and firing process.

TechRadar:

Google has announced plans to use its Gemini AI platform to try and revolutionize online advertising for businesses.

This move is a significant step in the direction of utilizing generative AI to enhance the effectiveness and cost efficiency of adverts, and promises to deliver a much more streamlined creation process.

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AI Eclipse TLDR:

Google has announced plans to utilize its Gemini AI platform to revolutionize online advertising for businesses. This move aims to enhance the effectiveness and cost efficiency of advertisements and promises a more streamlined creation process. After testing Gemini-powered ads, Google has now launched its new conversational experience in Google Ads for UK and US customers. The company hopes that this new feature will allow customers to build better Search campaigns by using natural, conversational chat-based input. By providing their website URL, customers can have Google AI generate optimized Search campaigns, including relevant ad content, creatives, and keywords. According to Google’s in-house data, small business advertisers using this conversational experience are 42% more likely to publish Search campaigns with good or excellent ad strength, resulting in more conversions. The tool will be rolled out to more English-speaking customers in the next few weeks and to customers in other languages in the coming months. To ensure transparency, Google has implemented invisible watermarking technology powered by SynthID to identify generative AI-generated images, and image metadata will confirm their AI origins. While this tool holds immense potential for customers, Google’s use of artificial intelligence in its Ads business has faced scrutiny recently. Speculation arose that layoffs in the business were a result of increased efficiency thanks to AI. However, Google clarified that the layoffs were part of its normal hiring and firing process.