Microsoft renames Edge as an ‘AI Browser’ on mobile – a desperate move to attract users for the unpopular browser?

Key Takeaways:

– Microsoft has renamed its Edge browser on mobile formats to ‘Microsoft Edge: AI Browser’.
– The name change reflects an increasing focus on artificial intelligence (AI) in Edge.
– No changes have been made under the hood, so there are no additional AI functionalities in the mobile versions.
– Microsoft has made AI-related tweaks to Edge in recent times, including experimenting with an AI-generated writing feature.
– The rebrand is a marketing move to attract more users to Edge, especially in the battle of the best web browsers against Google Chrome.
– This rebrand signals the importance of AI to Microsoft and hints at more AI capabilities coming to Edge.
– Microsoft may name the next iteration of Windows after AI, such as Windows AI or Windows Copilot.
– Microsoft has added a dedicated Copilot key to the Windows keyboard, emphasizing its AI ambitions for the future.
– The company has declared this year as the “year of AI-powered Windows PCs.”

TechRadar:

Microsoft has renamed its Edge browser, adding a reference to artificial intelligence in the name, at least on mobile formats.

As Wccftech reports, Edge for Android and iOS now has a new name: ‘Microsoft Edge: AI Browser’ which is pretty snappy, eh?

Source link

AI Eclipse TLDR:

Microsoft has renamed its Edge browser on Android and iOS to ‘Microsoft Edge: AI Browser’, highlighting the company’s increasing focus on artificial intelligence (AI). While this is just a marketing rebrand, it suggests that more AI capabilities will be added to the browser in the future. The name change is likely an attempt to attract more users to Edge and compete with Google Chrome. Microsoft has been making AI-related tweaks to Edge, including experimenting with an AI-generated writing feature. The rebrand also raises speculation about the next iteration of Windows, which could be named after AI.